MEDIAPACK DOCUMENTARIES
Documentaries are powerful tools to showcase your organisation and people
Authentic, real, true.
Making a documentary about your organisation or your line of work is one of the most powerful ways to connect with an audience and make them your customers. This is a place where your team members become your strongest sales assets, without even being on the sales force. Viewers buy into people and when they’ve made that connection, they suspend resistance to product or service explainers. Documentaries make viewers feel like they’re building a personal connection with a brand, a connection that is far more resilient than advertising can ever deliver.
Find your angle
We start by getting to know your organisation and your brand. What drives it, who stands out, what’s unique or unusual. We then develop the concept - what angle should your documentary take, so that the audience is intrigued and drawn in to watch more.
If it moves, film it!
Working to a clearly defined angle, we then set about acquiring all the footage needed to make your documentary. This could mean that we film everything or, more likely, it means that we film key elements and then train your staff to capture day to day actions.
Build the story
Once filming has progressed, we can start to build your story in the edit. This will enable production to bring out exactly the right elements that will keep your audience watching. This also helps the story to evolve, as we can shift focus to different areas as we go.
Documentary Formats
You might think that all documentaries are one off single films, like a Louis Theroux special but they don’t have to be. Documentaries can take any form you like, from a single film to a series that continues for years. There’s no real rule to abide by, it’s largely a question of what will work best for you.
You could opt for what’s called ‘the short’ - packaging your overall concept into short ten-fifteen minute packages that leave the viewer wanting more. You could opt for a number of short films of around thirty minutes, that each feature a different person or organisation but which all follow the same angle. You could also, of course, choose to make a single full length film all about your organisation or the work it does. The choice really is up to you.
