MEDIAPACK PODCASTING
Once out for the count, Podcasting is the real comeback king!
Podcasting
Instead of residing in the ‘whatever happened to that’ file, Podcasting has made a remarkable comeback and is now a ‘must have’ content option for any organisation. Podcasts are a ‘consume anywhere’ format and this is their power because with the right subject matter and concept, it can be easier to engage with a podcast than a piece of video.
Bringing your ideas to life
Find your niche
The key to success with Podcasting is the same as with any other medium - you need to have a distinct niche that will entertain. The absence of anything visual makes the ‘entertainment’ bit all the more important, so make sure your idea can stand up with sound alone.
Refine your format
You might be forgiven for thinking that Podcasts are all about conversations. That’s certainly what many people opt for but perhaps that genre doesn’t offer you the best chance of success? Consider all the different ways your subject could be brought to life.
Invest in good gear
Your Podcast will live or die on the quality of the sound. You could have the best contributors and the most interesting subject but if the audience can’t hear you, they won’t stick around. Unless we record it for you, you’ll need equipment but we can guide you every step of the way.
Mediapack Podcasts - How it works & what’s involved
Podcasting isn’t as simple as just getting two people round a table with a microphone and recording what happens. It’s a lot more involved than that. In many respects, creating a podcast is the same as creating a piece of video - both need to have high quality audio and with a Podcast, you simply replace illustrative images (in video) with appropriate music and sounds, as well as a guiding narration if it’s a documentary style piece. It’s all about acquiring your core assets - your voice recordings in the majority of cases - and then building an audio only story with music, sound effects and other contributing voices.
At Mediapack, we have over 20 years experience in the production business, most of it working in or with audio and music in some way. We can take raw material and very quickly process it to sound its best and we can also edit your Podcast so it’s succinct and to the point, giving your listeners the best experience possible. We can then embellish it with sound effects, music, other soundscapes and even a voice over narration if you need it. In fact, from the simple source voice recordings we can build an audio story that’s immersive and captivating.
If you’ve invested in recording equipment and are comfortable with the acquisition of your source audio assets, we can take care of all the specialist technical processes that can be daunting or time consuming if you’re not an audio production specialist. You just record your Podcast elements, send them over to us with a guidance script or brief and we’ll take care of everything else. Alternatively, we can record your Podcast for you and, if it’s a conversation based piece, we can film it or even livestream it for you too, so you can maximise your scope for repurposing your content in the future.
