MEDIAPACK CHANNELS
Create a vibrant YouTube operation with our help and get your brand moving
YouTube Channels
If you think YouTube is just a place for gamers, cat videos or make up tutorials think again. There’s so much potential to build an audience that can be invaluable to your brand, it just needs focus and commitment.
Building a YouTube Channel operation is easier than you might think. Success will come from having a clear niche and from producing content of a high standard regularly. But this doesn’t mean hours and hours in production. It simply means taking a strategic approach, having a content plan and, most importantly, getting a little help, so that you can output material that will really shine.
We’ve been operating channels on YouTube and producing TV style content especially for them since 2008, before the term ‘YouTuber’ had even been conceived. We know that it’s the creative calibre of your content that really counts - your story, not how well you play the ‘SEO game’. When you make content that entertains, informs and respects the audience (that’s where the output quality comes in), you’ll find your niche and start to build support.
Conceive it…
It all begins with what you do or what you are. We find the angle and come up with a format concept that can provide the foundation for all the content you could create. Once you have the concept, everything falls into place.
Plan it…
Once we’ve established your USP and have set out the concept of your channel with you, it’s time to make it all possible and that’s just a question of forming a cunning plan! In simple terms, the what, when and how of producing the videos that you’ll share.
Launch it…
With a content plan in place and production underway, we then help you move towards launching your new endeavour. It’s best to ‘pre-load’ production to give you a head start before you go live, so that making new videos is just about maintaining activity.
How we can help you
Running an effective YouTube channel isn’t a hugely overbearing task if you have the right ideas, the right skills and the right amount of time and we can help out with any of those elements if you need us. It might be that you’re able to do a lot yourself, in which case we can simply give guidance, step in where needed and be that objective friend to give you honest feedback.
If you have strong ideas but limitations on what you’re able to achieve technically, we can carry much more of the load for you. We can either film for you or teach you basic filming skills so that you can give us the footage to turn into finished videos. We can create all your ‘idents’, title sequences and ‘end screens’ that enable you to link to other videos on your channel, to get more views and we can take care of all the back room stuff, like producing engaging thumbnails, channel branding and optimised tags, to make your content more visible.
If you’d like to learn more about how we can help you set up and run a YouTube Channel, just get in touch and we’ll talk you through it.