Roger Burlinson

Mediapack’s Founder & man on a mission - Producer, Director, Video Strategist & Career Coach

Roger Burlinson is Mediapack’s founder, CREATIVE DIRECTOR AND HEAD OF PRODUCTION. HE’S A PRODUCER, DIRECTOR AND VIDEO STRATEGIST AND HAS been in the production business for over 30 years.

Still from a promo relaunching the London Olympic Velodrome

Overview

Roger's worked extensively in many different areas of production during his career, which spans more than 30 years. He’s worked on major arena shows, built video and social operations, crafted many hundreds of promotional films, worked at Olympic Games and World Championships and was in at the birth of social media.

His driving mission is to encourage organisations to look beyond ubiquitous Reels, to original long form content that can really build engagement. To entertain, not promote.

NURTURING TALENT

One of Roger’s key passions is nurturing and supporting aspiring video professionals and his career development coaching is born out of his own experience building his video business and the lessons he’s learnt along the way.

Roger has built his business from scratch, single handed and now he’s sharing his knowledge and experience, to help others to forge their own path in the industry.

VIDEO STRATEGY

Businesses and social ecosystems are not natural bed fellows. More often than not they have conflicting objectives and priorities and navigating a path on social to gain a positive outcome can be more difficult than it might seem.

Roger doesn’t simply explain the technical structure of social video so organisations can apply a method. He looks into the organisational culture, brand profile and product range to understand exactly what video content relating to that brand might offer an audience and that shapes the strategy.

CAREER

Roger’s production career spans music, live production, TV, online, social and streaming. He started out working as a professional drummer before moving briefly into DJing and then onto live production where he worked extensively in lifestyle sports, both in production and presenting (including TV).

Roger moved into video while working in live production, delivering big screen visuals alongside his soundtracks for arenas shows and a wide variety of live sports and lifestyle events.

Filming David Coulthard at Red Bull Racing for Autosport International

In 2010, he was engaged by the governing body of Paddlesport in the UK, to set up and populate their social media and video operation and he went on to handle all their social operations at the London Olympics. The relationship with Paddle UK continues to this day and Roger has become one of the UK’s most experienced paddlesport film makers.

Alongside his work in Sport, Roger’s also worked extensively in the corporate and public sectors both producing films and advising on strategy. He’s run numerous workshops on video for business and trained Comms Teams in the essentials of video production.

Some High Points

people

Over the years Roger’s filmed, directed or interviewed some pretty interesting people, both in high pressure newsreel situations and for promotional content. These include David Coulthard, Seb Coe, Jodie Kidd, Steve Backshall (pictured), Michaela Strachan, Murray Walker, and many others.

PLACES

Roger’s worked throughout the UK and Europe and can often be found in wild places, as so much of his work revolves around the great outdoors but he’s just as at home in a cityscape. High point (literally) filming atop Wembley Stadium at the Race of Champions

Action

Roger’s early career was built around ‘freesports’ like mountain bike racing and freestyle motocross. Getting both himself and his camera right into the heart of the action is what Roger thrives on, especially when it involves water, either on the surface or fully immersed.